At Kush Groove, we believe cannabis culture is freedom culture. It’s about self-expression, community care, and honoring the right to live—boldly and unapologetically—as who you are. And that’s why for us, Pride 2025 isn’t just a moment—it’s a movement we celebrate every day.
More Than a Flag in the Window
In June, rainbow flags flood storefronts and timelines. And while we love seeing widespread support, we also know Pride is more than marketing. For us, celebrating Pride means intentionally creating space year-round for LGBTQ+ voices, customers, and creators in cannabis. Pride is embedded in our mission statement.
[See our pride month specials here]
From our staff to our brand collabs, from our product curation to our store experiences—Pride lives in how we do business, how we show up for our community, and how we build equity from the ground up.
Cannabis and Queer Liberation Are Intertwined
Before cannabis was trendy or legalized, it was criminalized. And in many ways, LGBTQ+ folks were on the frontlines of fighting to de-stigmatize cannabis. We remember activists like Dennis Peron—who co-authored California’s Prop 215, the first medical marijuana initiative in the U.S., and who fought tirelessly after watching his partner die of AIDS without access to medicine.
That fight for freedom and bodily autonomy is in the DNA of both the cannabis and LGBTQ+ communities. At Kush Groove, we honor that legacy by continuing to build a business rooted in equity, access, and self-love.
We Celebrate With Intention
Here’s how Kush Groove celebrates Pride every day—not just in June:
1. Inclusive Hiring & Representation
Our team reflects the city we serve—diverse, creative, queer, and proud. We don’t just tolerate difference; we celebrate it. We empower all employees to show up as their full selves, and we cultivate leadership from within, because visibility and representation matter.
2. Community-First Retail
Whether it’s Brockton, Cambridge, or our upcoming Boston store, we design spaces where everyone feels welcome. That means curating a vibe that’s affirming, safe, and rooted in respect. Our stores aren’t just places to shop—they’re places to belong.
3. Queer Vendor & Artist Partnerships
We actively seek out partnerships with LGBTQ+-owned brands and creatives. From apparel drops to rolling trays, if you’ve ever seen a rainbow twist on our signature aesthetic, chances are it was the work of queer designers we admire and uplift.
4. Cannabis With a Conscience
We support nonprofits and grassroots orgs doing the work—especially those led by queer and trans Black and Brown people. We’ve donated, hosted, and collaborated with causes that center queer wellness, equity in cannabis, and youth empowerment.
5. Storytelling That Amplifies
From our social content to our in-store events, we let our community tell their stories—on their terms. Pride at Kush Groove is about amplification, not appropriation. That’s why we spotlight LGBTQ+ voices in our campaigns and let their creativity lead.
Pride Is a Daily Practice
To us, Pride is about showing up every day with integrity. It’s the way we train our staff to greet each customer with warmth and without judgment. It’s the way we feature queer-led product lines in our lineup. It’s the way we partner with local creators who reflect the spectrum of our city.
We know that support means more when it’s not seasonal. That’s why we practice Pride like we practice entrepreneurship—with consistency, with authenticity, and with love.
Join Us in Celebrating
This month, and every month, we invite you to celebrate Pride with us—through your presence, your purchases, and your participation. Whether you’re a customer, an artist, a cannabis lover, or an ally, Kush Groove is your home. Your energy matters here.
Stop by one of our stores, grab a Kush Groove tee or a pre-roll, and know that when you support us, you’re supporting a cannabis culture built on equity, creativity, and freedom.
Because when we say we celebrate Pride every day—we mean it.
