Green Wednesday has become a standout date on the cannabis retail calendar, often rivaling the iconic 4/20 celebration. Falling on the Wednesday before Thanksgiving—dubbed “Danksgiving” by enthusiasts—it signals the unofficial kickoff to the holiday shopping season for cannabis lovers. This year, Green Wednesday lands on November 27, 2024, offering the perfect opportunity to stock up on your favorite products and enjoy some incredible deals.
The Origins of Green Wednesday
Green Wednesday’s rise began in 2016, when a California cannabis delivery service noticed a sharp increase in sales the day before Thanksgiving. What started as a local trend quickly gained traction nationwide, with dispensaries embracing the day as an opportunity to offer special promotions and discounts. Over time, Green Wednesday has evolved into a major event for the cannabis industry, drawing in shoppers eager to score holiday deals on their favorite products.
Why Green Wednesday Matters
Green Wednesday’s impact on cannabis sales has been significant, with demand skyrocketing year after year. According to 2023 data from Weedmaps, order volumes on Green Wednesday were 42% higher than an average November Wednesday. This growth highlights the day’s increasing importance for both consumers and cannabis businesses. Whether you’re prepping for a cozy “Danksgiving” celebration or simply looking to treat yourself, Green Wednesday is the perfect chance to explore great deals and stock up for the season.
Green Wednesday Is Transforming Cannabis
Green Wednesday is now a cornerstone of the cannabis retail calendar, reshaping how consumers approach their holiday preparations. Here’s how this pre-Thanksgiving shopping day has become a game-changer for the industry:
- Stocking Up for the Holidays: As Thanksgiving approaches, cannabis enthusiasts head to dispensaries to stock up on their favorite THC and CBD products. Whether it’s for a long weekend or holiday entertaining, Green Wednesday makes it easy to prepare with must-have items.
- Stress Relief for the Holiday Hustle: Thanksgiving is joyful but often stressful. Many shoppers turn to Green Wednesday to grab relaxing products like edibles, pre-rolls, or tinctures, helping them unwind during family gatherings and holiday chaos.
- A Time to Celebrate and Experiment: The social nature of the holidays inspires consumers to explore new strains, flavors, and product types. Green Wednesday’s festive atmosphere encourages experimentation, making it an exciting day for both seasoned users and newcomers.
- Relaxation Perfectly Timed: Green Wednesday ensures you’re ready to wind down after the Thanksgiving feast. Whether enjoying a pre-roll, edible, or vape with friends and family, it’s the perfect way to cap off the day.
- Smart Savings on Cannabis Favorites: For budget-conscious shoppers, Green Wednesday offers unbeatable deals on top cannabis products. It’s the ideal opportunity to save while still leaving room in your budget for other holiday expenses.
Green Wednesday isn’t just a shopping day—it’s an experience that continues to shape consumer habits and elevate the cannabis industry.